I love colours!
Hi there! It’s a beautiful day today and I’m working on the autumn/winter 2018 collection for GOSOAKY. So much fun! We’re almost working a year ahead (as you might know the autumn/winter collection '18 will arrive in the stores by august 2018)…..and the first thing to do is figuring out the colour card…. what’s it gonna be? Will our new waterproof GOSOAKY jackets for this season be red, blue, green or yellow? Let's see.
Choosing the right colours is more difficult than you think because colours can affect peoples mood in an instant. Did you know that?
Let me explain some colours to you…
Black is the colour of power. It is popular in women’s fashion because it makes you look thinner. It’s also stylish and very timeless. Black outfits can also make you seem kinda evil. That’s why villains, Dracula for example, often wear black. For the collection I’m working on right now, black will be too overpowering for the kids, so I guess I won’t use it.
Brides wear white, because white is the colour of innocence. Since white reflects light it’s considered a summer colour. White is popular in fashion because it is light, neutral, and is easy to combine with everything…but it also shows dirt easily, and is more difficult to keep clean than other colours. That’s why nurses for example wear white; it looks sterile. And the fact that it get’s so dirty easily, and has a summery feel are also the reasons why I won’t be using it in our collection either.
Blue is one of the most popular colours. It’s the colour of the sky and the ocean. Peaceful blue causes the body to produce calming chemicals but it can also be cold and very depressing. I always recommend my friends to wear blue to job interviews because it stands for loyalty. And we all get more done in blue rooms. Funny fact: some studies show that weightlifters are able to handle heavier weights in blue gyms. haha
The easiest colour on the eye is green. Green is the colour of nature and it’s a relaxing and refreshing colour. In fashion, dark green is very masculine and stands for wealth. Did you know that? And the other day I read something I didn’t know: Brides in the Middle Ages wore green to symbolize fertility….And the most bizarre thing I found out about green: seamstresses often refuse to use green thread on the eve of a fashion show for fear it will bring bad luck. Craaaaazy!
Yellow is a real attention getter. Although it’s considered an optimistic colour, cheerful + sunny, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in except when it comes to raincoats. ;-) Yellow makes rainy days less of a drama. That’s why you’ll always find a yellow colour in our GOSOAKY range.
Red is the most emotional colour. It really stimulates a faster heartbeat and breathing. I call it the colour of love. But when you wear red colours you’ll look more heavy. Since it is an extreme colour, red clothing might not help you in negotiations or confrontations.
Pink is the most romantic colour. It’s also more tranquilizing. I read somewhere that sports teams sometimes paint the locker rooms used by opposing teams bright pink so their competitors will lose energy. ;-) Pink for little girls is always a hit. Somehow it makes most girls very happy.
So now the question is….what will our colour card look like for aw18?
If you have any favorites, don’t hesitate to let me know.